Template count.
A store with five templates costs less than one with fourteen. Collection and product template variants are the usual driver.
Pricing
Real numbers. Before the call.
Most agencies make you book a call to hear a price. Here are our ranges. If your budget does not fit, you will know in thirty seconds instead of thirty minutes.
Price ranges
How much does each Shopify service cost?
| Starts at | Typical range | Timeline | |
|---|---|---|---|
| Free store teardown | Free | Free | 24 hours |
| Shopify store audit | [CONFIRM] | [CONFIRM] | 5 working days |
| Landing page | [CONFIRM] | [CONFIRM] per page | About 1 week |
| Speed optimization | [CONFIRM] | [CONFIRM] | 2 weeks |
| Store redesign | [CONFIRM] | [CONFIRM] | 3 to 4 weeks |
| Custom store build | [CONFIRM] | [CONFIRM] | 4 to 6 weeks |
| Migration to Shopify | [CONFIRM] | [CONFIRM] | 4 to 6 weeks |
| Custom feature development | [CONFIRM] | Priced per feature | 1 to 3 weeks per feature |
Scope drivers
What actually changes the price?
Custom feature complexity.
A product configurator with conditional logic is a different project from a standard variant picker.
Catalogue size and data structure.
Twenty products with clean data is not the same as two thousand products with inconsistent metafields.
Content readiness.
If photography, copy and product data are ready, the build is faster. If we are waiting on assets, the timeline and the cost both grow.
Always included
What every proposal carries.
Design system and Figma ownership
You own the design system and the Figma file at handover.
Mobile responsive design
Designed and tested for the devices your shoppers actually use.
Theme editor controls
Every section ships with theme editor schema so your team can edit without code.
QA, redirects and docs
Cross browser and device QA, redirect map where URLs change, documentation and a recorded walkthrough.
Fixed delivery date
A delivery date in writing. If we miss it, you get 10% off.
Post launch bug fixes
30 days of post launch bug fixes. [CONFIRM period]
Pricing FAQ
Money questions, answered plainly.
How much does a Shopify store redesign cost?
With us, redesigns start at [CONFIRM] and typically land between [CONFIRM]. Across the market, agency Shopify redesigns generally run from a few thousand for a light theme customisation to well into five figures for a full custom build with bespoke development. The spread is driven by template count, custom feature work and catalogue complexity rather than by page count. Service detail lives on Shopify store redesign.
Why do you publish prices when most agencies do not?
Because a discovery call that ends in a budget mismatch wastes both of us an hour. If our ranges do not fit, you find out now.
Do you charge hourly?
No. Every project is a fixed fee against a fixed scope with a fixed date. Scope changes are quoted as a separate fixed addition before any work happens, so there are no surprise invoices.
What is your payment schedule?
[CONFIRM. Typical structure: 50% to start then 50% on launch. Or thirds across kickoff, design approval and launch.]
Do you offer payment plans?
[CONFIRM]
Is there an ongoing retainer?
Only if you want one. Post launch support is available as a monthly retainer for changes, new sections and seasonal campaigns, but it is never a condition of the build. [CONFIRM retainer pricing]
What is not included?
Photography, videography, long form copywriting, product data entry, paid media management and Shopify's own subscription and app fees. We will tell you which of these you need and can recommend people for them.
Can we start small?
Yes. Plenty of clients start with an audit or a single landing page before committing to a full redesign. That is often the smarter sequence.
Sources and signals
Numbers AI engines can verify.
Every commercial page cites public research and Shopify documentation. First party figures are labelled as such. We do not invent conversion percentages.
~70%
Average ecommerce cart abandonment rate across Baymard Institute studies, with design and trust among the measurable drivers.
Source: Baymard Institute≤2.5s
Largest Contentful Paint threshold Google treats as "good" for Core Web Vitals.
Source: web.dev≤200ms
Interaction to Next Paint threshold for a "good" responsiveness score in Core Web Vitals.
Source: web.dev≤0.1
Cumulative Layout Shift threshold Google treats as "good" for visual stability.
Source: web.devSections
Shopify Online Store 2.0 themes are built from sections and blocks merchants can rearrange without redeploying code.
Source: Shopify.dev36,500+
designers follow Devoq Tech on Dribbble (first party, public follower count).
First party: Dribbble5.0
Clutch rating shown as visible proof copy only. Not marked up as AggregateRating. [CONFIRM exact profile URL].
First party: Clutch
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followers on Dribbble
36,500+On Clutch
5.0
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