B2B is not DTC.
Capability and trust signals matter as much as catalogue browsing.
FMCG distribution
Corlison
B2B authority and capability storytelling on a Shopify connected site, bridging into the e-store.
- Industry
- FMCG distribution
- Service
- Custom development
- Timeline
- [CONFIRM]
- Platform
- Shopify
The brief
Corlison needed more than a product grid. The brand had to communicate distribution capability, trust and category breadth to B2B audiences while still connecting into commerce.
The project focused on authority storytelling and a direct bridge into the e-store. Primary service: custom development.
The constraints
What we had to design around.
Shopify connected, not isolated.
The marketing experience had to hand off cleanly into the e-store.
Authority without noise.
The design needed to feel polished and credible for a distributor brand.
The approach
Decisions that shaped the site.
Capability storytelling
Sections structured around what Corlison does, not just what it sells.
Bridge to e-store
Clear CTAs moving visitors from brand authority into commerce.
Custom Liquid sections
Bespoke modules for distributor narratives that themes do not ship with.
Tight messaging
Copy and hierarchy rebuilt so the journey feels premium end to end.
Build notes
Custom Liquid sections, documented theme editor controls and performance conscious media handling. No invented metrics.
[CONFIRM figma URL for Corlison]
Results
What changed after launch.
On Clutch
5.0 
followers on Dribbble
36,500+
Quantitative revenue percentages are [CONFIRM]. Qualitative outcome: a premium Shopify connected experience that supports B2B authority and commerce handoff.
Client voice
What the brand said after launch.
"Our old site was holding the brand back. Devoq Tech redesigned the experience, tightened the messaging, and made the whole journey feel premium. Exactly what we needed for a growing catalog."
Riley Chen
Corlison · FMCG distribution
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