High ticket hesitation.
The page had to answer objections before asking for a large purchase.
Outdoor lifestyle
ibbaq
Immersive photography, press backed trust and shop first CTAs for a considered, expensive purchase.
- Industry
- Outdoor lifestyle
- Service
- Custom development
- Timeline
- [CONFIRM]
- Platform
- Shopify
The brief
High ticket outdoor products need more than a quick add to cart. Shoppers need immersion, proof and a confident path to purchase without losing the luxury feel.
The build centred on photography led storytelling, press backed trust and shop first CTAs. Primary service: custom development.
The constraints
What we had to design around.
Photography as the product.
Immersive media had to load well without destroying mobile performance.
Shop first without cheapening.
CTAs needed to be obvious while the brand still felt luxury.
The approach
Decisions that shaped the store.
Immersive media rhythm
Sections paced around photography so the product feels real at scale.
Press backed trust
Proof placed where high ticket doubt usually appears.
Shop first CTAs
Clear purchase paths without cluttering the luxury narrative.
Custom Liquid features
Bespoke sections for a product category themes do not serve well out of the box.
Build notes
Custom Liquid sections, documented theme editor controls and performance conscious media handling. No invented metrics.
[CONFIRM figma URL for ibbaq]
Results
What changed after launch.
On Clutch
5.0 
followers on Dribbble
36,500+
Quantitative revenue percentages are [CONFIRM]. Qualitative outcome: a luxury outdoor storefront engineered for considered, high ticket conversion.
Client voice
What the brand said after launch.
"They understood a high ticket product needs trust before the add to cart. The store feels cinematic and shoppers finally get why the price makes sense. Launch was calm and on the date we agreed."
Morgan Ellis
ibbaq · Outdoor lifestyle
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