Clinical without cold.
The brand needed medical credibility and still had to feel premium and approachable on mobile.
Clinical skincare
DR PRUSS
Clinical credibility without looking like a pharmacy. Ingredient transparency, dermatologist proof and trust first product pages.
- Industry
- Clinical skincare
- Service
- Store redesign
- Timeline
- [CONFIRM]
- Platform
- Shopify
The brief
DR PRUSS needed a storefront that matched the seriousness of clinical skincare without sliding into pharmacy aesthetics. Product storytelling had to carry ingredient transparency and dermatologist backed trust while still converting first time buyers.
The work focused on Unique Base commerce experience, trust first social proof and a conversion ready path from education to checkout. Primary service: store redesign.
The constraints
What we had to design around.
Trust before add to cart.
Ingredient transparency and proof had to sit above the fold without burying the product.
Unique Base commerce.
The build had to respect the commerce setup already chosen while still delivering a custom storefront feel.
The approach
Decisions that shaped the store.
Trust first product pages
Proof, ingredients and clinical framing sit where hesitation usually kills conversion.
Ingredient transparency
Structured content so shoppers can understand what is in the formula without leaving the page.
Social proof placement
Reviews and dermatologist backed signals placed to support the purchase decision, not decorate it.
Clean section architecture
Modular Liquid sections so the team can update campaigns without breaking the system.
Build notes
Custom Liquid sections, documented theme editor controls and performance conscious media handling. No invented metrics.
Results
What changed after launch.
On Clutch
5.0 
followers on Dribbble
36,500+
Quantitative revenue percentages are [CONFIRM]. Qualitative outcome: a clinical, trust first storefront that matches premium product positioning.
Client voice
What the brand said after launch.
"Working with Devoq Tech felt seamless from day one. They rebuilt our store, cleaned up the checkout, and sales picked up within the first month. Clear communication and solid delivery throughout."
Jordan Hale
DR PRUSS · Clinical skincare
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